As I sit here and write this I can’t help but think back to the countless hours that I have spent in trainings, hotel meetings, conference calls, etc. If you are new or if you have been involved with network marketing in the past then I am sure that you know the drill.
- Make a list of 100 names and numbers
- Call those names and invite to a home meeting or private business reception
- Out of that sampling you will have some that join you, some will become customers and others will say no.
- Rinse and repeat for those that joined you.
This system has done well over the past 60+ years that this industry has been around. This concept still does well for some people today.
There are some flaws in this concept though, its not the most efficient form of marketing. Let me explain. First of all, there is a finite amount of people that you can add to your list. Out of those a few join you and a few become your customer. What happened to all of the other people that you invited? From my experience, those people hardly return your calls when you try to contact them and with only time to heal the relationship, do things get back to normal without a sense of awkwardness. So, in essence, this is a great way to alienate friends that don’t share the same business vision as you.
Not only have you lost friends, but you have left some money on the table as well. Since you are only offering one solution to your guests needs, some become business partners, some customers and the rest just slipped on by.
When this process was first being taught, that was perfectly alright, there really wasn’t any alternative.
Times have changed.
The internet is a game changer in the network marketing industry. If you want to succeed in a big way, than your marketing needs to change along with the times. No longer are your forced to troll malls and spring and attack like a lion on its prey when you see someone in a bookstore. You don’t have to harass your friends and family until they are afraid to talk to you . You don’t have to leave money on the table.
New School Network Marketing is combining Internet Marketing with traditional Network Marketing.
The concepts are the same, but the way that you go about them are as different as racing a Model T against a Ferrari.
Here are the basics:
- Build a List
- Build a Relationship with that List
- Monetize the List
- Share a system that teaches others how to do the same thing
Out of this list, some will join you, some will become customers and the others will stay on your list. Your system will communicate with those people on autopilot. Eventually, increasing your conversions on those that said no and would have slipped by before.
This is where the internet marketing (IM) and sharing a system comes in. Internet marketing can be taught. Building a list on line is as simple as marketing with articles, blogs, using Twitter, Facebook, Youtube, any kind of social media. You are exposing your message to a much larger audience. You just have to learn how to drive traffic to a website and you can start building a list.
If you would like to learn about a system that started generating leads for me within 3 days of using it starting from scratch….complete this form
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